1.
18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.
by Kapoor, Jagdeep.
Material type: Book; Format:
print
Publisher: New Delhi : Response Books, 2003Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2003.
2.
24 brand mantras : finding a place in the minds and hearts of consumers
by Kapoor, Jagdeep.
Material type: Book Publisher: New Delhi: Response Books, 2001Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2001.
3.
24Brand Mantras : Finding a Place in the Minds and Hearts of Consumers
by Kapoor, Jagdeep.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2001Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2001.
4.
9 Brand Shaastras: Nine Successful Brand Strategies To Build Winning Brands.
by Kapoor, Jagdeep.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Response Books, 2004Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HD69.B7 KAP 2004.
5.
Customer Relationship Management : Integrating Marketing Strategy and Information Technology.
by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Kundli : Wiley, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.5 ZIK 2003.
6.
Customer relationship management : concepts and technologies
by Buttle, Francis.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam : Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.BUT 2004.
7.
Principle of Marketing.
by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla.
Edition: 17th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chennai : Pearson, 2018Online access: Click here to access online Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5415 KOT 2018.
8.
Principles of Marketing.
by Armstrong, Gary | Kotler, Philip | Adam, Stewart.
Edition: 6th ed.Material type: Book; Format:
print
Publisher: Noida : Pearson, 2017Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display WX214 ARM 2018.